P204news.today204Fri 02 Oct14:29
NEWS.TODAY
BUSINESS 4/9
Aunt Bessie logo redesigned with younger, more contemporary character
Aunt Bessie's Yorkshire pudding brand has replaced its traditional logo featuring an older woman with a younger character.
Aunt Bessie's Yorkshire pudding brand has replaced its traditional logo of an older woman stirring batter with a younger, more contemporary character with open arms. The brand described the change as a 'glow-up' while maintaining that it remains the same 'Aunt Bessie that families can trust'. The company said the new design is intended to be more welcoming.
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